EASE is a SaaS global trade management platform serving Aerospace and Defense, Manufacturing, Medical, and Government verticals. The platform was dated, requiring a tech stack overhaul and a brand-new UI/UX approach. Under Gerry's leadership, the key project sprints took 20% less time to complete and saw a 31% improvement on customer onboarding via UX changes.
Design high-fidelity prototypes using Figma based on User Research and Relationships through Customer Success channels.
Converted prototypes to technical specifications and SRDs for full stack development team.
Lead user focus groups and the beta user selection process, enrollment, and data collection work streams for the project.
Translated user feedback to feature requests and tracked development backlog via Trello and Kira.
EM Beta version launch was released ahead of the initially forecasted schedule.
The beta version included 22% more user-centric and sponsored feature requests than initially forecasted.
User adoption for the Beta version saw a 31% increase in views and usage compared to previous technology stack and UI upgrades.
Here is an example of how Gerry used a kanban board in Trellow to manage feature development and backlog items.